Personalized Direct Mail

 
   
A targeted mail list was purchased with certain demographics filters that included zip codes, income range and families with children ages 11-15. 

The front of the postcard was personalized with the targeted family name with logic applied to use "Mr. & Mrs." salutation if the target record was "Married" and "Firstname" is single head of household".
 
   
Personalization was repeated on the back of the postcard at the top addressing the head of house hold by first name and then repeated at the bottom with "Mr. & Mrs."

Finally, the same list file provided the mailing information.  The postcard was printed on a high quality digital press in one pass that offered the highest quality and lowest price possible.