Personalized Direct Mail
|
|
|
A targeted mail list was purchased with certain demographics filters that included zip codes, income range and families with children ages 11-15.
The front of the postcard was personalized with the targeted family name with logic applied to use "Mr. & Mrs." salutation if the target record was "Married" and "Firstname" is single head of household".
|
|
|
|
Personalization was repeated on the back of the postcard at the top addressing the head of house hold by first name and then repeated at the bottom with "Mr. & Mrs."
Finally, the same list file provided the mailing information. The postcard was printed on a high quality digital press in one pass that offered the highest quality and lowest price possible.
|
|
|
