Personalized Dimensional Mailers

 
  
A Cleveland-based insurance company needed to attract and sign on new customers and their previous, static direct mail just wasn't providing the results they were looking for.

They looked for help from PROCOM Marketing, also in the Cleveland area and we developed a series of three dimensional mailers. The first mailer contained a jar of tomato sauce, the second a bottle of olive oil and the last mailer contained a package of pasta.

Included in all three mailers was a personalized card and message from one of the agents.

A targeted mail list was purchased with certain demographics filters that included zip codes, income range and home owners with the the property value being within a certain range.

Personalization was used on both sides of the card.
 
  
Second mailer

 
 

Third mailer